A Whittle Bit of Commentary with Chad Whittle
Below is a rush transcript (may contain errors):
With Sincliar Broadcast Group’s purchase of the Tribune Media Company new rumors are out there that they’re gonna use this deal to launch a new conservative network to compete with FoxNews. Since I’m getting my PhD in mass communication, I thought I’d share my thoughts on this possible new conservative network and just how difficult it would be to start it. It’s not impossible, but it would be very difficult. When Fox launched in 1996, we were living in a very different world. Cable was still king and the web was still in its early days. Now though we are living in the Netflix world and cable is on the decline. It was easier for Fox to start in ’96 because not only was cable still king, there was nothing before like it on television so it has a 20 year head start to developing a loyal audience. Now you have multiple places to go for conservative headlines including Fox, but also many online outlets, so there is more competition than ever for conservative leaning news. Not to mention younger Americans, and really Americans of all ages are using the web or their mobile phones for their go to spot for news and skipping cable all together. Because of the rise of the web and the decline of cable, cable companies are very reluctant to adding new channels or moving existing channels into a better cable package because cable makes its money from the big channels so it’s gonna be hard to find a spot for an upstart channel in a cable lineup. Also it’s gonna be hard to find grade A talent for the network because Fox has most of them already. With an already established player such as Fox, you need some big names to help build credibility, and I don’t see Sean Hannity leaving Fox. A second conservative channel would be cool, but in 2017 with the cost of starting a coast-to-coast successful cable channel more expensive and risky than ever, I’d consider starting a OTT service for Roku boxes or a streaming channel on a website. I’m Chad Whittle on A Whittle Bit of Commentary.
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© 2017 Chad Whittle