A Whittle Bit of Commentary with Chad Whittle
Below is a rush transcript (may contain errors):
Declining TV ratings and revenue.
Fans making threats to boycott the NFL over the player protests.
Is it time for the NFL to panic?
Nope. Not at all. There are a lot of people that are happily reporting that the NFL is over. It’s dead. It’s dying, which is an overreaction.
The NFL will not be closing shop anytime soon.
All of this can easily be explained.
Let’s start with the empty stadiums. The reason the seats are empty in L.A. is because the teams are terrible, and people in L.A. have better things to do than go watch an awful team play on a Sunday afternoon. It’s hard to create a buzz and excitement for the new L.A. teams when they’re bad. Give them a few years to improve and the fans will come. If not, then I guess they’ll just keep grabbing brunch and taking advantage of the million other things that you can do in L.A. for fun.
The ratings are down for the NFL, but the ratings are down for everything on TV and it’s because of cord cutting, and all the other distractions like Netflix, so yeah, with declining ratings comes declining commercial revenue, but the NFL is still the number one show on TV. And really, the NFL TV deals were overpriced anyways, the market is just leveling out. The NFL will still be the biggest show on TV, even with cord cutting, it still grabs millions of viewers.
No doubt the Colin Kapernick stuff has made the NFL take a hit and has made some people not watch and maybe even protest the protest, but when all of the flag stuff blows over, they’ll come back. Winning solves everything. You let their team start winning and they’ll be back. You can bet on that.
Will the NFL be as dominant as it once was? Well no. This isn’t 1973 and there are more than 3 channels now. There is more competition now, and nothing is a dominant as it once was, but even in a crowded media environment, the NFL will still be a dominant player.
I’m Chad Whittle on A Whittle Bit of Commentary.
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